AUDIENCE

When audiences are classified, they are known as niche audiences which catagorise people die to their needs. These catagories are:

<15
15-24
24-35
35-55
55>

They are also classified into social groups. These are:

A - Higher manegerial, administrative or profesional.

B - Intermediate mangerial, administrative or professional.

C1 - Supervisory or clerical, junior manegerial, administrative or professional.

C2 - Semi skilled manual workers.

D - Semi skilled and unskilled manual workers.

E - Casual labourers, unemployed, state pensioners.

There are also groups that differ due to what they are driven by:

Groups driven by needs - survivors and sustainers.

Groups who are outerdirected - belongers, emulators and acheivers.

Groups who are inner-directed - i-am-me, experimentals, socially concious.

Groups who are outer and inner-directed - intergrated.

The target audience for my magazine will be for 15-24 year olds in the E or D category who are outer and inner-directed.